Toronto, ON (April 4, 2017) Clover Leaf Seafoods has awarded tag their business, to develop two new consumer campaigns in 2017.
Seeking a fully integrated campaign, Clover Leaf enlisted tag to help increase customer trial and purchase of their protein snacks. Launching in April, the “Snack like a Pro” campaign will drive awareness of Clover Leaf tuna snacks being a nutritious and convenient protein snack. This initiative will be supported by in-store POS, product demos, print/targeted advertising, and video pre-roll.
“The entire tag team delighted us with unique, creative ideas, turning them into stories that reflect Clover Leaf’s heritage and personality,” says Lorna Buchanan, VP of Marketing at Clover Leaf Seafoods. “tag quickly grasped our category, brand, and business, and we are thrilled with the results.”
The “All Natural” campaign has also been developed and managed by tag, with a focus on the natural and healthy benefits of Clover Leaf tuna products.
About Clover Leaf Seafoods
Clover Leaf Seafoods has been providing consumers with nutritious, high quality and affordable seafood products since 1871. Under the Clover Leaf®, Brunswick® and Wild Selections® brands, Clover Leaf produces a family of canned seafood products that includes tuna, salmon, oysters, mussels, and clams. A leader in sustainability and transparency, Clover Leaf is a founding member of the International Seafood Sustainability Foundation (ISSF) and the only Canadian seafood company to provide full transparency on product sourcing through the Trace My Catch program. Clover Leaf is committed to delivering “quality and taste every time”. For more information, visit cloverleaf.ca.
tag is an award winning advertising and communications agency that has been helping brands realize their full potential since 1995. Agencies in the tag network include tag, tag franchise, tag enterprise and tag media. Each agency in the tag network is uniquely positioned and staffed with a fully integrated suite of disciplines offering expertise in advertising, communications, branding, marketing, promotions, digital, social media, franchise, B2C, B2B, media, public relations, strategy and communications planning. The agency is headquartered in Toronto, Ontario.
For further information or to coordinate an interview, please contact:
Marketing Manager, tag
905 940 1948 x 238
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