BBN publishes first annual report

We have just published our first annual report, and I am delighted to say initial feedback has been highly positive. This past year saw growth across all key figures, reinforcing[…more]

content is king – but only in the right place at the right time

One of the many benefits of being part of BBN is that it’s comprised of thousands of B2B experts and specialists across the globe. When it comes to content marketing,[…more]

two of tag’s creatives win Silver at the National Advertising Challenge

We are extremely proud to announce that our very own Copywriter, Pajan Kazemi and Art Director, Katie Nugent-Bowman won Silver in this year’s National Advertising Challenge. The National Advertising Challenge[…more]

BBN wins international assignment with Yokogawa

January 2019—BBN, the world’s leading independent organization of international B2B communication agencies, is pleased to announce it has been selected by Yokogawa to develop and execute a demand generation marketing[…more]

lessons from BBN Academy

Creativity is inspiration on fire. It’s the message that’s tucked into the box of matches every tagger is given when they are awarded the tag torch for excellence among their[…more]

when less isn’t more: the new model of collaborative B2B agencies

Written by Jonathan Winch, partner at Cylindr BBN. The days of Mad Men-type agencies are gone – and not just because we’ve moved on from casual misogyny and heavy-drinking lunches.[…more]

what every great CMO expects from an agency

Choosing the right agency in a market where there are an over-supply and an increase in the complexity of marketing requirements can be a challenging task for CMOs and procurement[…more]

tag talks! 1-on-1 with Gabi Armstrong, Executive Vice President

Executive VP, Gabi Armstrong, talks about branding from the inside out, and how to know if your agency is the right fit.  What has changed in the conversations you’re having[…more]

The Year of Video Marketing

The State of Video In this article we explore where marketers can bring video into the main tools in their tech stack, and why it matters in 2018. After a[…more]

Facebook’s Changes, and The End of Organic Reach

By now you’ve probably heard the news. Facebook is changing their algorithm and threatening engagement levels and reach for brands. While this will lead to reduced organic reach, it isn’t[…more]