A Beautiful Building Needs a Platform

B2B marketing is multi-dimensional, with diligence required every step of the way; “As marketers we have to be the designers and the builders, coming up with the big idea –[…more]

 tag 10:02 am on November 29, 2016

Worth more than a thousand words

tag captured through the years When you step into an ad agency, it’s usually obvious you’re not in a typical office. Between the open concept layouts and bright-coloured walls, rooms,[…more]

 tag 10:05 am on August 3, 2016

Genius is initiative on fire

Shining a light on culture: the tag torch On Monday mornings we reset our minds for the upcoming tasks for the week. The truth is, many of us find ourselves[…more]

 Chloe Lackman 12:14 pm on February 11, 2016

Personas in Content Marketing

The importance of generating content that aligns with your buyer journey has become the key to successful marketing in the B2B space. With insight into content marketing personas, you can[…more]

 tag 2:38 pm on January 27, 2016

tag fuels growth in 2016

Toronto, ON (January 12, 2016) – tag adds 13 key players to its’ growing agency. Five new additions broaden creative horizons at tag – Leonardo Gonzalez joins as an art[…more]

 tag 10:21 am on January 12, 2016

content marketing

We said it before but content marketing is the backbone of a successful inbound marketing campaign. It can elevate a brand above the thousands of marketing messages and become the[…more]

 tag 3:38 pm on October 7, 2015

consumers connect with brands, not products.

“Your smile is your logo, your personality is your business card, how you leave others feeling after an experience with you becomes your trademark” – jay danzie The same goes for[…more]

 Marla Reinstein 1:21 pm on July 14, 2015

tag announces new Executive Creative Director, Ian Schwey

Toronto, July 9, 2015 – tag is pleased to announce that Ian Schwey has joined as Vice President, Executive Creative Director. Ian will oversee creative for all brands across the[…more]

 tag 8:28 am on July 9, 2015

5 Steps to Creative Glory.

Twenty years is a long time. It’s two decades. 175,316 hours. 10,512,000 minutes. That is approximately how long I have been leading creative. Time doesn’t necessarily make you an expert,[…more]

 Fabio Orlando 5:50 pm on April 17, 2015

branding is bull

“Branding is marketing bull*&%#. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales[…more]

 tag 9:35 pm on February 24, 2015
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