October 9, 2012 (Toronto) – tag has recently launched a new Ontario campaign for Regis Corporation’s The Beauty Supply Outlet.
Utilizing radio, online, print and out-of-home executions, the campaign emphasizes BSO’s core offering of quality brands at amazing prices to reach the core female target at key strategic touch points. Sponsorship was leveraged as an additional support mechanism in partnership with CHUM FM’s All About Style segment, The Kit online and Lou Lou magazine in-store executions.
“We believe our layered approach to BSO’s campaign – from impression-based to authentic content development and active-engagement – will deliver increased awareness scores for the brand as well as increased sales,” says Deanna Keffer, Senior Media Strategist, tag, “BSO has immense brand equity in the category and has a strong franchise group to support all its efforts. Their full-on support of this campaign will help drive the message at store level.”
“Since BSO started working with tag at the beginning of this year, we have been thoroughly impressed with the new and exciting ideas they have presented us with,” says Jenn Pearce, Franchise Marketing at Regis. “They took the time to understand our guests’ wants and needs and created a campaign that exceeded our expectations.”
tag was awarded the business after a competitive review of several media agencies. The campaign will run until the end of the year.
About tag idea revolution
tag idea revolution believes in utilizing the power media and media partnerships to promote consumer engagement and to support communication strategies. Although awareness is important in maintaining top-of-mind consideration, meaningful engagement with core consumers has the power to move brands forward, to shift behaviour and to increase sales in the short- and long-term.
About The Beauty Supply Outlet
The Beauty Supply Outlet, owned by Regis Corporation (Minneapolis), is a one-stop beauty product supply store chain that carries professional salon products and appliances for hair and beauty needs. BSO operates 37 franchised stores in Ontario and carries over 92 professional product lines are offered including Matrix, Redken, Farouk/CHI, Paul Mitchell, OPI, etc.
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