Toronto, ON – tag has launched a new consumer campaign for CeraVe, a line of skin care cleansers and moisturizers for consumers with all skin types. Developed with dermatologists, CeraVe products are specifically designed to help replenish and maintain the skin’s natural barrier using their CeraVe Moisture Barrier Renewal System™.
“We are so excited to be working with CeraVe to help this excellent line of products go to market,” says tag EVP Gabi Armstrong. Through print, rich digital media, and a programmatic digital buy, consumers are encouraged to take the Barrier Rating Quiz to determine which products are best suited for them, while taking into consideration their lifestyle habits. “Through our truthology™ platform, we revealed the frustration of many women who were tired of the some of the empty promises present in the category. By incorporating lifestyle habits, we created a level of authenticity that is truly meaningful, while showing that with regular use, you can turn your skin conditions around, mild or severe.”
The CeraVe Barrier Rating Quiz can be found at http://cerave.ca/barrier-rating
“We are thrilled about the launch of our new consumer campaign for CeraVe skin care products,” says Matthew Page, CeraVe Brand Manager. “Our primary focus over the past few years has been marketing the brand to healthcare practitioners, however as the brand has grown and evolved, we are now expanding our reach directly to consumers. tag has done exceptional work to create a truly unique consumer campaign that is engaging, informative and helpful for consumers to understand the key benefits of the brand that dermatologists have so enthusiastically embraced.”
The campaign will start March 24 and will run through to October 25, 2014.
About tag idea revolution:
tag idea revolution is an integrated marketing communications agency, including advertising, communications and brand development. Using its truthology™ platform, tag generates revolutionary ideas driven by undeniable truths to inspire groundbreaking creative thinking, spur change, overcome barriers, instigate reactions, and ultimately, produce compelling results.
About CeraVe®
CeraVe is the #1 Dermatologist recommended moisturizer in Canada. Only CeraVe delivers 3 ceramides: cholesterol, fatty acids, and phytosphingosine, essential to skin moisture barrier replenishment and the management of Dry Skin, Eczema, Psoriasis, Acne and Rosacea. Clinically proven, sustained delivery moisturizes for up to 24 hours with just one application, it’s safe to use on the face and body, and can be used on all age groups. CeraVe offers cleansers, lotions and day/night specific moisturizers.
For more information about CeraVe®, a division of Valeant Canada Consumer Products, visit: http://www.cerave.ca
Contacts:
Gabi Armstrong
Executive Vice President
tag idea revolution
905 940 1948 X 221
gabi@idearevolution.ca