October 22, 2012 (Toronto) – Ricoh Canada has recently launched a new campaign to promote its new global brand mantra “imagine. change.” and to drive their solutions-based approach to working with Canadian businesses large and small.
Developed by Ricoh Canada’s AOR tag idea revolution, the campaign is aimed at C-level executives, IT professionals and office managers via broad-based and micro-targeted media including OOH, online, print, sponsorship and SEM. Through tag’s proprietary truthology platform, the campaign is built up from the key insight that business owners and managers want authentic office communication solutions, specifically when it comes to profitability, productivity and practicality. As such, key messages are derived from actual Ricoh case studies, which are accessible at ricoh.ca.
“We have been working with Ricoh for the past 15 years, and the renewed global focus is an enormous shift that can yield very favourable results,” says Matt Orlando, president at tag, “Our job was to ensure that Ricoh’s shift in positioning be manifested in a real, powerful and, most of all, meaningful way.
“Despite our broad objectives with this campaign, tag was able to help us develop a cohesive strategy which stayed tightly on-message, and will resonate well in our space,” according to Dan Newman, Director of Corporate Communications at Ricoh Canada. “It definitely communicates one of our strongest attributes – being a services-driven organization with deep experience in the Canadian business community.”
The campaign will run until the end of the year and focuses on the Greater Toronto Area with secondary emphasis on Ontario and the rest of the country.
About tag idea revolution
tag idea revolution is an integrated marketing communications agency, including advertising, communications and brand development. Using its truthology platform, tag generates revolutionary ideas driven by undeniable insights (the truth) to inspire groundbreaking creative thinking, spur change, overcome barriers, instigate reactions, and ultimately, produce compelling results.
About Ricoh Canada
Ricoh Canada Inc., headquartered in Toronto, Ontario, is a wholly owned subsidiary of Ricoh Americas Corporation, which is a subsidiary of Ricoh Company Ltd., the 75-year old leading supplier of office automation equipment and electronics, with fiscal year 2010 sales in excess of $23 billion.
Ricoh Canada Inc. is a leading provider of document solutions. Ricoh’s fully integrated hardware and software products help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents.
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