February 11, 2011 (Toronto) – tag idea revolution has been named the agency of record in Canada for Panera Bread, a unique bakery-café chain that operates locations across North America. Panera operates three cafes in the Greater Toronto Area and has an aggressive expansion strategy.
The objective of tag’s strategic communications and marketing program will be to introduce consumers in the Toronto area to Panera’s brand, and to help them discover the great taste of Panera’s specialty, artisanal menu offering. Consumer awareness will be increased through several core brand stories including the magic of the bakery, great tasting food you can trust, and Panera’s commitment to customer service.
Panera Bread is expanding quickly across North America, operating over 1,400 company-owned and franchise-operated bakery-cafes in 40 states and in Ontario Canada as of September 28, 2010. Across the United States and in Canada, consumers enjoy Panera’s warm and welcoming environment featuring comfortable gathering areas, relaxing decor and free internet. At the close of each day, Panera Bread bakery-cafes donate bread and baked goods to community organizations in need.
“We are incredibly excited to work with tag to introduce our concept to the Greater Toronto Area. Our brand is committed to providing great tasting, quality food that people can trust. We are passionate about what we do, and it was important to us that we partner with an agency that shares that same passion and commitment to quality and innovation. We’re excited to build our business in partnership with the team at tag, and look forward to joining neighborhoods throughout the GTA.” says Brandi Henderson Gangel, Senior Marketing Manager, Panera.
Gabriel Armstrong, Executive Vice President, tag idea revolution, is extremely enthusiastic about tag’s opportunity to work with a North American success story. “For us, ‘breaking bread’ with Panera is an exciting opportunity to help an established and well-loved brand build awareness of its unique menu offerings in Canada. We felt an instant alignment with Panera’s ultra-passionate philosophy of bread being the cornerstone of sharing time with friends, family and all good things. It’s a relationship we see flourishing in line with Panera’s growth strategy here in Canada.”
About tag
tag idea revolution is an integrated marketing communications agency, including advertising, communications and brand development. tag has one clear, bold objective – to generate outstanding ideas and have the courage to execute them. tag’s commitment is to true, discipline-free sharing of ideas; ideas that inspire groundbreaking creative thinking to spur change, overcome barriers, instigate reactions, and ultimately, produce compelling results.
About Panera Bread
Panera Bread Company owns and franchises 1,421 bakery-cafes as of September 28, 2010 under the Panera Bread®, Saint Louis Bread Co.®, and Paradise Bakery & Café® names. PaneraWe features high quality, reasonably priced food in a warm, inviting, and comfortable environment. With its our identity rooted in handcrafted, fresh-baked, artisan bread, Panera is committed to providing great tasting, quality food that people can trust. Nearly all of our bakery-cafes have a menu highlighted by antibiotic free chicken, whole grain bread, and select organic and all natural ingredients, with zero grams of artificial trans fat per serving, which provide flavorful, wholesome offerings. Panera’s menu includes a wide variety of year-round favorites complemented by new items introduced seasonally with the goal of creating new standards in everyday food choices. In neighborhoods across this country and in Ontario, Canada, Panera’s customers enjoy a warm and welcoming environment featuring comfortable gathering areas, relaxing decor, and free internet access. Panera’s bakery-cafes routinely donate bread and baked goods to community organizations in need. Additional information is available on the Company’s website, http://www.panerabread.com.