Toronto, ON – First Choice Haircutters (FCH) launched its national “YOUR ULTIMATE EXPERIENCE” consumer engagement contest late last month. By sharing their most memorable or positive experiences with FCH through photo, video or text-based entries at http://www.YourUltimateExperience.com, consumers have the chance to win weekly prizes, random “surprise” prizes and a $10,000 Ultimate Experience Vacation Grand Prize. Consumers can also earn additional entries by simply sharing their entries via Facebook or Twitter.
The campaign will be supported by a national TV campaign, online and social advertising.
You can watch the spot here: http://youtu.be/khc8q7aKso0
“We’re super excited at the launch of the campaign. Apart from a huge pool of prizing and compelling messaging, it was important for us to continue to fuel FCH’s core brand truth that promotes a positive experience at every touch point. Consumers’ experience with the brand – whether through advertising messaging or face-to-face engagement – has a profound affect on perception, affinity, trial, and loyalty,” says Matt Orlando, President, tag idea revolution.
“Our brand has such a wide target base and it’s critical that we are inclusive in everything we do. The campaign allows our most loyal consumers as well as our newest consumers to be rewarded for sharing their memories, their experiences and their positive interactions with the FCH brand. Their story will become part of our story. That’s very powerful,” comments Athena Kalkanis, Brand Director, First Choice Haircutters.
The contest runs through to February 28, 2014.
Visit http://www.yourultimateexperience.com for all the details.
About tag idea revolution
tag idea revolution is an integrated marketing communications agency, including advertising, communications and brand development. Using its truthology™ platform, tag generates revolutionary ideas driven by undeniable insights (the truth) to inspire groundbreaking creative thinking, spur change, overcome barriers, instigate reactions, and ultimately, produce compelling results.
About First Choice Haircutters
First Choice Haircutters carries a wide range of professional hair care products and offers affordable, professional hair care in bright, modern salons for the value conscious family. FCH’s head office is located in Mississauga, Ontario. FCH’s parent, Regis Corporation, represents over 12,000 salons across the globe. FCH has expanded rapidly across North America since the first salon opened in London, Ontario in 1980 as a low-priced hair salon for the entire family, offering a ‘no appointment necessary’ concept for on-the-go customers. Today, with over 460 locations, FCH is the number one hair salon franchise in Canada.
Contacts:
Matt Orlando
President
tag idea revolution
905 940 1948 X 205
matt@idearevolution.ca
Athena Kalkanis
Regis Canada/Corporation
Brand Director-First Choice Haircutters
T:905-363-4103
Athena.Kalkanis@regiscorp.com