Toronto, ON (December 2019) – ‘tis the season for giving back, so tag has developed a social initiative in support of MADD Canada to help keep impaired drivers off the roads: #SchnozForTheCause.
It’s inevitable that people attend more parties and events during the holiday season, increasing the likelihood of impairment and causing a surge of situations to consider whether or not to drive. To discourage people from getting behind the wheel if they’re under the influence, tag has created #SchnozForTheCause — a fun, interactive way to communicate that there’s a better use for ‘red noses’ during the holidays.
The initiative encourages people to use a custom #SchnozForTheCause Facebook filter to upload a social post or story of themselves wearing a big red nose. For every upload, tag pledges to donate $5 to MADD Canada (up to a maximum of $5000).
“We’re proud to support MADD Canada in generating awareness of a cause we can all get behind; keeping impaired drivers off the roads,” says Fabio Orlando, CEO at tag. “#SchnozForTheCause is a mutually beneficial way for people to share their support for a safe holiday season, while tag donates to MADD Canada on behalf of everyone who participates.”
#SchnozForTheCause launches December 2nd, until the holidays.
About tag
tag is an award winning advertising and communications agency that has been helping brands realize their full potential since 1995. Leveraging it’s proprietary truthology™ platform, tag uncovers the most important and compelling insight (the truth) that has the power to motivate a change in behaviour. The agency is uniquely positioned and staffed with a fully integrated suite of disciplines offering expertise in advertising, communications, brand strategy, promotions, digital, social media, media, public relations and communications planning in the B2C, Franchise, and B2B sectors. The agency is headquartered in Toronto, Ontario. http://www.tagagency.ca
Contacts:
Chloe Lackman
Marketing Manager, tag
905 940 1948 x238
chloe@tagagency.ca