September 24, 2015 (Toronto) – Manchu WOK®, North America’s biggest franchisor in the Chinese Quick Service Restaurant (QSR) industry, partnered with tag franchise to launch “WOK of Fortune”; a promotional contest to create excitement around this iconic brand.
tag franchise tapped into Chinese culture to inspire the contest by incorporating elements of luck, joy and happiness. With the purchase of any meal, customers receive a game card containing a unique PIN code. Customers are then directed to the manchuwokoffortune.com microsite to enter for a chance to win daily prizes of a $100 pre-paid credit card along with the grand prize of $5,000.
The contest, running in Canada only, launched August 24th and is supported by in-store merchandising, social and digital outreach. Lucy Todish, Director of Marketing at Manchu WOK says “The contest has created a buzz around the ManchuWOK® brand both at the store level and through social media. We are extremely happy with the results we’ve seen so far.”
Patti Laine, President at tag franchise said, “We are excited to partner with Manchu WOK® on this promotion. We believe the contest creates excitement for the brand and will expand their customer base by attracting new customers while driving incremental sales from loyal customers.”
About Manchu WOK®
Manchu WOK® (an MTY Group Company) is North America’s largest Chinese fast food franchise. With over 35 years’ experience, there are over 120 franchised locations across North America & International, providing consumers a fast and fresh dining experience every time.
For more information on Manchu WOK® visit: http://www.manchuwok.com
For more information on Manchu WOK of Fortune contest visit: http://manchuwokoffortune.com
For more information on MTY Group visit: http://mtygroup.com
About tag franchise
tag franchise is focused on results-oriented marketing communications for franchise companies. The agency offers the highest level of marketing expertise driven to elevate customer loyalty and continuous sales growth.
For media requests or to schedule an interview please contact:
Patti Laine, President
416 447 9686
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