When Mary Brown’s was looking to create an ownable and unique treat to go with their Holiday Meals this Christmas, we developed a sweet idea that is proving to have a much longer shelf life that just the holiday season.
Chocolate Taters (solid Belgian Milk Chocolate in the shape of Mary Brown’s Famous hand cut taters) have proven to be a huge hit! Customers had the option of a three pack of chocolate taters with an individual meal or a pack of twelve with a Family Feast. 45,000 3-packs, and 95,000 12-packs of these craveably decadent chocolate treats were enjoyed by customers during the promotional campaign.
The response has been so overwhelmingly positive, that we have recommended adding them to their regular menu offerings. They will now be showcased prominently at point of sale, and will act as an impulse purchase.
Says Patti Laine, President of tag franchise, “We’re always looking to add value to our clients, beyond the initial ask. When you live and breathe the brands you work with – which is particularly true with Mary Brown’s, as we shaped and built their brand platform – you uncover opportunities for enhanced revenue generation for all stores within the franchise system.”
New chocolate taters will be on store shelves at Mary Brown’s this spring.