TORONTO (May 22, 2018) – Ontario’s travel regulator Travel Industry Council of Ontario (TICO) has selected tag as their new Agency of Record, following a 6-month, multi-agency bid for their communications and marketing business. tag will take a fully-integrated approach for a 3-year term that includes strategic and communications planning, creative, social media, digital, media and public relations.
“We were impressed with the research and effort that tag put into their proposal,” says Richard Smart, President and CEO of TICO. “Consumer protection is at the heart of what we do and we’re confident that tag will help us create a consumer awareness campaign to inform travellers about TICO’s role in the travel industry.”
Through the discovery process, tag determined how sacred travel is to Ontarians; an insight that provides multiple opportunities for the brand. Building awareness about the service and value TICO provides to Ontario travel consumers will be a primary objective in carving out a new strategic approach tag will continue to leverage their findings to develop comprehensive strategies that amplify the emotional impact TICO has on consumers.
Matt Orlando, COO at tag adds, “This was truly a total team effort. TICO had been a prize prospect at tag for quite some time and we were thrilled when we were invited to participate. By fully leveraging our truthology platform, we were able to uncover some very compelling consumer insights, which drove our recommended solutions in the creative, social, media, digital and PR arenas. We’re very proud to be partnering with TICO and are excited to get the new campaigns started.”
tag will develop multiple integrated communication plans over the 3-year term that address both short and long term strategies, to address TICO’s objectives of improving overall awareness and understanding of their services.
About TICO
The Travel Industry Council of Ontario (TICO) is a self-managed, not-for-profit corporation, responsible for administration and enforcement of the Ontario Travel Industry Act, 2002 and Ontario Regulation 26/05 on behalf of the Ontario government. The legislation governs all of the approximately 2,400 travel retailers and travel wholesalers registered in Ontario. In addition, TICO administers an industry-financed Travel Compensation Fund.
About tag
tag is an award winning advertising and communications agency that has been helping brands realize their full potential since 1995. Leveraging its proprietary truthology platform, tag uncovers the most important and compelling insight (the truth) that has the power to motivate a change in behaviour. The agency is uniquely positioned and staffed with a fully integrated suite of disciplines offering expertise in advertising, communications, brand strategy, promotions, digital, social media, media, public relations and communications planning in the Franchise, B2C and B2B sectors. The agency is headquartered in Toronto, Ontario.
http://www.tagagency.ca
For further information or to coordinate an interview, please contact:
Chloe Lackman
Marketing Manager, tag
905 940 1948 x 238
chloe@tagagency.ca