Toronto, ON (November 11, 2014) – Power Sport Services (PSS) has named tag its creative and media agency for the 2015 Motorcycle Shows across Canada. Power Sport Services owns seven motorcycle & ATV shows across Canada featuring the newest motorcycle and ATV models from manufacturers and the latest in apparel, accessories and touring destinations.
Launching Q4 of 2014, tag will plan and execute a campaign to support and encourage attendance at each show, beginning with Calgary in early 2015 and continuing through the end of February.
“It’s exciting for us to be working with Power Sport Services, whose commitment to riders and enthusiasts is so strong. We want to deliver a compelling message about the passion of riding, with a media strategy that delivers to the people most interested in the shows”, said Gabi Armstrong, executive vice president at tag.
“PSS is always looking for imaginative ways to provide more value for consumers and exhibitors at the shows. We are excited to have tag join us in our mutual goal of getting avid riders and new enthusiasts to feed their passion at the seven Motorcycle shows across Canada,” added Jo-Anne Farquhar, Director of Communications for Power Sport Services.
About tag
tag (www.tagagency.ca) is an integrated marketing communications agency, including advertising, communications and brand development. Using its truthology™ platform, tag generates revolutionary ideas driven by undeniable truths to inspire groundbreaking creative thinking, spur change, overcome barriers, instigate reactions, and ultimately, produce compelling results.
About Power Sport Services
Power Sport Services (www.powersportservices.ca), is the owner and producer of “The Motorcycle Shows”. These seven motorcycle, and ATV shows are supported by the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV), two national non-profit industry associations whose members include the major manufacturers, distributors and retailers of motorcycles, ATV’s and side-by-sides in Canada.
Visitors are offered an exceptional opportunity to check out the newest bikes, ATV’s, scooters, gear and accessories direct from the manufacturers, factory reps and dealers. In addition, the show offers enthusiasts a wide variety of entertainment, seminars, celebrities and much more as major retailers and distributors feature every conceivable product and service of interest to new and experienced riders– all under one roof.
For further information or to coordinate an interview, please contact:
Jess Hunichen
416-707-8819
jess@tagagency.ca