May 5, 2014 (Toronto) – tag idea revolution has recently launched a new campaign for The Beauty Supply Outlet (BSO). The campaign promotes BSO’s top, most desired beauty and hair care brands through its bi-monthly RED HOT DEALS. The OWN IT messaging captures BSO’s leadership in the beauty and hair care category with it’s vast selection of products and in-store beauty experts.
New creative includes TV, radio, targeted digital, search and sponsorship. The campaign starts this May and will run until the end of the year. Media was handled by tag media.
“The BSO brand is synonymous with selection and expertise, ensuring our guests receive the best advice and the right products to match their personality and lifestyle,” says Brian Thomas, BSO’s Senior Brand Director. “tag captured the essence of the brand and developed a campaign that aligns perfectly with our brand attributes.”
“It’s always great to work with brand that truly understands who they are at the core. This helps our team focus on creating the most compelling messaging, in the right places and at the right times to help communicate what’s intrinsically there,” says Matt Orlando, ceo at tag.
You can watch the spot here: http://youtu.be/iN9smiKrcFo
About tag idea revolution:
tag idea revolution is an integrated marketing communications agency, including advertising, communications and brand development. Using its truthology™ platform, tag generates revolutionary ideas driven by undeniable truths to inspire groundbreaking creative thinking, spur change, overcome barriers, instigate reactions, and ultimately, produce compelling results.
About Beauty Supply Outlet:
The Beauty Supply Outlet, owned by Regis Corporation (Minneapolis), is a one-stop beauty product supply store chain that carries professional salon products and appliances for hair and beauty needs. BSO operates 37 franchised stores in Ontario and carries over 92 professional product lines are offered including Matrix, Redken, Farouk/CHI, Paul Mitchell, OPI, etc.
Many Beauty Supply Outlets also include a full-service salon staffed by beauty professionals, so you can get a great new look and professional recommendations to keep your hairstyle and hair colour looking great!
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