tag is building momentum in 2017 by winning the Alert Ready account in a multiagency review.
Alert Ready, Canada’s national emergency alert system’s media awareness campaign, funded by Pelmorex Media Inc., (parent company of The Weather Network and MétéoMédia) selected tag to generate a campaign that drives awareness of the warning system, which notifies Canadians immediately of potentially life threatening events.
The campaign urges Canadians to connect the sound of an alert with the need to stop, listen and respond. The execution includes compelling stories and scenarios that depict the positive impact Alert Ready can have on people’s lives, by responding accordingly.
On selecting tag as their new partner, Robin Flatow, Senior Marketing Manager said, “we were looking for an agency partner that could deliver multi-channel campaigns that would break through in the market and connect with consumers. The team at tag has the strategic experience, executional focus and irresistible energy to help us make an impact across all of our communication platforms”.
The campaign launches in May, to coincide with the launch of Emergency Preparedness Week, and will be supported by television, radio, and digital media. alertready.ca
About Alert Ready and Pelmorex Media
Alert Ready is Canada’s emergency alerting system, developed in partnership with federal, provincial, and territorial emergency management officials, The Weather Network/ MétéoMédia and the broadcast industry. Alerts are issued to ensure Canadians know when to take action to keep safe. Celebrating 28 years, Pelmorex Media Inc. is the parent company of The Weather Network and MétéoMédia and operates Canada’s National Alerting Aggregation and Dissemination System which safely and securely distributes emergency alerts issued by authorized government agencies for immediate broadcast to the public.
tag is an award winning advertising and communications agency that has been helping brands realize their full potential since 1995. Agencies in the tag network include tag, tag franchise, tag enterprise and tag media. Each agency in the tag network is uniquely positioned and staffed with a fully integrated suite of disciplines offering expertise in advertising, communications, branding, marketing, promotions, digital, social media, franchise, B2C, B2B, media, public relations, strategy and communications planning. The agency is headquartered in Toronto, Ontario.
For further information or to coordinate an interview, please contact:
Marketing Manager, tag
905 940 1948 x 238
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