tag wants you to sculpt your way to fame

 tag 9:38 pm on March 26, 2012
A Picture of tag

March 26, 2012 (Toronto) – Philips Canada has launched a new campaign for its male shaving and grooming products. The Sculpt your Look campaign will target young men new to, or just entering, the shaving and grooming category and will help build awareness and drive purchase of Philips shaving/grooming products. The campaign, which centers around a cheeky Facebook contest, was developed by tag idea revolution and features a chance to win a sculpted “bust” of the winner and his “groomed” visage. Participants will be encouraged to show off their own unique “look” to a public forum, where votes will determine the best individual style(s). On-campus and shopping mall events will encourage trial and contest entry, while print and a robust on-line campaign will add support. “We need to speak today’s youth in ways that engage and entertain, while encouraging their ability to express themselves through grooming. The reward is self-realization in the form of a commissioned sculpted bust, reflecting the winner’s image”. Says Gabi Armstrong, executive vice president of tag.

Contest begins March 26, and ends on May 31, 2012.

About tag idea revolution

tag idea revolution is an integrated marketing communications agency, including advertising, communications and brand development. tag has one clear, bold objective – to generate outstanding ideas and have the courage to execute them. tag’s commitment is to true, discipline-free sharing of ideas; ideas that inspire groundbreaking creative thinking to spur change, overcome barriers, instigate reactions, and ultimately, produce compelling results.

http://www.idearevolution.ca

About Phillips

Royal Philips Electronics is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”.

http://www.sculptyourlook.ca

Contacts:

Gabi Armstrong

Executive Vice President,

tag idea revolution

905 940 1948 X 221

gabi@idearevolution.ca

Philips, First Choice Haircutters and Ricoh logos.

These brands achieved double digit growth by working with tag's truthology™ platform

Sign up for our FREE truthology workshop and get on your way to achieving great results like these*

x

Philips Logo, FCH Logo and Ricoh Logo

These brands achieved double digit growth by working with tag's truthology platform.

Sign up for our FREE truthology workshop and get on your way to achieving great results like these*

* free workshops offered to a limited number of qualified organizations