First Choice Haircutters of Mississauga has begun a new advertising campaign, developed by Tag Idea Revolution of Toronto. The campaign will seek to raise awareness of the chain through television, out-of-home, radio, in-store, direct and online advertising. “Offering cutting edge brand strategy along with a compelling visual execution will enable First Choice Haircutters to remain at the forefront of the hair care market in Canada while at the same time elevating the brand’s perception, its relevancy and approachability, setting it apart from its competitors,” said agency president Matt Orlando. “This is an opportunity for Tag to help an established and well-known brand build its business and expand its franchise operations in Canada and the US.” First Choice has approximately 450 locations in Canada.
About tag idea revolution
tag idea revolution is an integrated marketing communications agency, including advertising, communications and brand development. Using its truthology platform, tag generates revolutionary ideas driven by undeniable insights (the truth) to inspire groundbreaking creative thinking, spur change, overcome barriers, instigate reactions, and ultimately, produce compelling results.
About First Choice Haircutters
First Choice Haircutters carries a wide range of professional hair care products and offers affordable, professional hair care in bright, modern salons for the value conscious family. FCH’s head office is located in Mississauga, Ontario. FCH’s parent, Regis Corporation, represents over 12,000 salons across the globe. FCH has expanded rapidly across North America since the first salon opened in London, Ontario in 1980 as a low-priced hair salon for the entire family, offering a ‘no appointment necessary’ concept for on-the-go customers. Today, with over 460 locations, FCH is the number one hair salon franchise in Canada.
President, tag idea revolution
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