TORONTO, ON – June 14, 2011 – On Wednesday June 15, tag idea revolution will launch a series of street events for its client, Swiss Natural™, a pioneer of natural health products in Canada. Swiss street teams will be encouraging Torontonians to move their hips and hula hoop at the Route of Change® events, where consumers will be invited to join “Hoop Toronto” professional hula hoopers, for demonstrations, giveaways and to raise funds for Swiss’ charity partner. For everyone who joins the fun and hula hoops, Swiss Natural™ will make a $1 donation to Breakfast for Learning™. The event kicks off a three-day Swiss Natural™ awareness and “fun-raising” initiative throughout downtown Toronto.
tag developed the “Route of Change® program, with a web-site and an on-going series of street events, to help drive awareness of the benefits of Swiss’ natural.
“Engaging with consumers in a way that shows them how great something natural can make them feel, drives home the message in a fun, yet meaningful way,” says Gabi Armstrong, Executive vice president of tag idea revolution.
“Route of Change® is an opportunity for us to engage with consumers and to showcase how one small lifestyle change can make a positive impact in your life, and in the lives of others. We launched routeofchange.ca to offer consumers on-going personalized advice from our Naturopathic Doctor on staff, Dr. Elvis ND,” says Sheryl Willison, Director of Marketing, Swiss Herbal Remedies Ltd, makers of Swiss Natural™ products.
Watch for hula hoopers in the downtown core over the next 3 days.
About tag idea revolution
tag idea revolution is an integrated marketing communications agency, including advertising, communications and brand development. tag has one clear, bold objective – to generate outstanding ideas and have the courage to execute them. tag’s commitment is to true, discipline-free sharing of ideas; ideas that inspire groundbreaking creative thinking to spur change, overcome barriers, instigate reactions, and ultimately, produce compelling results. http://www.idearevolution.ca
About Swiss Natural™
Swiss Herbal Remedies Ltd. was established in 1965 and is Canadian owned and operated. The company began with natural health food stores located in Toronto. After much success, the company began importing, manufacturing, wholesaling and distributing natural supplements. Since then the company has grown to include over 400 vitamins, minerals and supplements under the Swiss Natural™ brand name. Today, Swiss Natural™ employs over 140 people across the country supplying natural health products to retail partners and distributing many products internationally. Swiss Natural™ pillar brands include, Natural HRT®, Total One® Multi Vitamins and Solutions®. For more information, visit http://www.swissnatural.com.
http://www.breakfastforlearning.ca.
Contact:
Gabriel Armstrong
Executive Vice President
tag idea revolution
905.940.1948 ext 221