December 21, 2011 (Toronto) – tag idea revolution was selected by the Toronto Blue Jays Baseball Club of Major League Baseball, Canada’s only major league team, as its agency partner to lead development of its brand communications strategy.
tag helped to define the brand image for the Club, ensuring that it took into account the overall professional sports industry, consumer influences, community perceptions and the team’s mission for consistent on-field success. This included defining the team’s brand value proposition not only to Blue Jays fans in Toronto but the Blue Jays brand relevance to Canada as a whole. Overall, tag led an internal branding team that was responsible for determining the “National Sports Experience Brand” or central theme that would define the Toronto Blue Jays long term brand positioning.
“Throughout the selection process, it was clear that tag understood our needs and was truly connected with the Toronto Blue Jays brand. This has given us a solid foundation upon which to build consistent, relevant and powerful brand communications now and in the future.” says Anthony Partipilo, Vice President, Marketing and Merchandising, Toronto Blue Jays Baseball Club.
tag is thrilled to be working with the Blue Jays on this very important, high profile assignment. Matt Orlando, President, states “The entire Toronto Blue Jays organization is rooted in passion, which is something our agency also holds as a core attribute. We have achieved many milestones this year and we’re certain it will be a great long-term partnership.” tag was selected by the Toronto Blue Jays organization from an undisclosed number of agencies earlier in the year. This major league win for tag emphasizes the leading edge creative and strategic talents of its team that continues to excel and impress in a very competitive market.
About tag idea revolution
tag idea revolution is an integrated marketing communications agency, including advertising, communications and brand development. tag has one clear, bold objective – to generate outstanding ideas and have the courage to execute them. tag’s commitment is to true, discipline-free sharing of ideas; ideas that inspire groundbreaking creative thinking to spur change, overcome barriers, instigate reactions, and ultimately, produce compelling results.
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