April 25, 2012 (Toronto) – tag idea revolution has launched a national consumer campaign for Honda Canada’s Power Equipment division. The campaign focuses on seasonal products such as generators and lawnmowers and reminds consumers of Honda’s renowned dependability, reliability and quality. Consumers also have a chance to enter and win a group of featured products found on dealer flyers. The program includes national TV, radio, direct, national dealer POS, print, online advertising and microsite.
“Honda’s line of power equipment products allows consumers to get the job done, with Honda quality, performance and reliability to let them enjoy what really matters; their family time.” says Gabi Armstrong, Executive Vice President, tag idea revolution.
About tag idea revolution
tag idea revolution is an integrated marketing communications agency, including advertising, communications and brand development. tag has one clear, bold objective – to generate outstanding ideas and have the courage to execute them. tag’s commitment is to true, discipline-free sharing of ideas; ideas that inspire groundbreaking creative thinking to spur change, overcome barriers, instigate reactions, and ultimately, produce compelling results.
About Honda
For over 50 years, Honda engines have carried a worldwide reputation for superior design, reliability and unsurpassed quality construction. As an innovator in engine and power equipment technology, Honda takes its responsibility to both its customers and the environment seriously.
honda.ca/power2012
Contacts:
Fred Care
Agency Relations Director,
tag idea revolution
905 940 1948 X 224