tag idea revolution helps Canadians Blow Winter Away with Honda Power Equipment

 tag 9:31 pm on December 2, 2011
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December 2, 2011 (Toronto) – tag idea revolution has launched a national consumer campaign for Honda Canada’s Power Equipment division. The campaign “Blow Winter Away” focuses on snowblowers and generators and reminds consumers to prepare for winter by purchasing their Honda snowblowers and generators early, before the season strikes. The program includes national TV, radio, direct, national dealer POS, print, online advertising and microsite.

“We know people tend to wait until it’s too late to prepare themselves for the inevitable onslaught of winter, so we launch the Blow Winter Away program to remind consumers early that Honda’s power equipment lineup includes best-in market snowblowers and generators that will get them through the worst winter can offer,” says

Gabi Armstrong, Executive Vice President, tag idea revolution.

About tag idea revolution

tag idea revolution is an integrated marketing communications agency, including advertising, communications and brand development. tag has one clear, bold objective – to generate outstanding ideas and have the courage to execute them. tag’s commitment is to true, discipline-free sharing of ideas; ideas that inspire groundbreaking creative thinking to spur change, overcome barriers, instigate reactions, and ultimately, produce compelling results.

http://www.idearevolution.ca

About Honda

For over 50 years, Honda engines have carried a worldwide reputation for superior design, reliability and unsurpassed quality construction. As an innovator in engine and power equipment technology, Honda takes its responsibility to both its customers and the environment seriously.

http://www.honda.ca/blowwinteraway

Contacts:

Fred Care

Agency Relations Director,

tag idea revolution

905 940 1948 X 224

fred@idearevolution.ca

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