tag fuels growth in 2016

 tag 10:21 am on January 12, 2016
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Toronto, ON (January 12, 2016) – tag adds 13 key players to its’ growing agency.

Five new additions broaden creative horizons at tag – Leonardo Gonzalez joins as an art director, coming from Juniper Park TBWA, and he will be teamed with Kevin Gonzalez, a copywriter from Rethink. Both have won notable awards including the ADCC, Applied Arts and Gold at the CMAs; they are eager to enhance and build upon the creativity that stimulates development at tag.

Raul Lince, previously with the DDB network, joins tag as art director, and will be teamed with Mardi Morrison, a copywriter who brings experience from brands such as BMW and Olivieri. Anna Ralph further expands the department as copywriter, previously from Naked Underground Montreal.

“To give our clients the edge needed in today’s cluttered landscape, we search for the brightest minds who view challenges from a fresh vantage point,” says Ian Schwey, VP, ECD at tag. “As we continue to make significant strides with elevated creative solutions, we are attracting incredible talent who are coming to tag from some of the country’s most respected agencies”.

Mohsen Dezyanian joins as Senior Digital Strategist focusing on elevating the17003F_GroupShot_SML agency’s digital strategy and development. Mo brings experience in all realms of digital communication; his portfolio includes Canadian Tire, BMO, Mattel and Volvo. Daniel Baker, a seasoned social-media guru with experience on Mercedes, Vitamin Water, and Dr. Oetker, becomes tag’s Social Media Manager, while Daniela Covello steps into the role of Social Media Coordinator, leveraging prior experience on brands such as Schick and Dial.

“We’re thrilled to begin 2016 by expanding our tag network. It takes an army of innovative, creative, and hardworking team players to fuel the sparks that ignite revolutionary ideas – as a result, we’re excited that our growing teams will amplify our potential to create compelling work,” says Matt Orlando, CEO at tag.

Joel Vitorino joins as Account Supervisor to provide concrete leadership from his experience on automotive at Blue Hive and Innocean. Monica Musil brings her passion and focus as Account Manager – she has worked on brands including Nike, McDonalds, Dove and Rexall. Jenna Abraham and Sadie Harper round out the account services team as Account Executives.

Finally, Yaniv Silelnikov grows tag media’s team as Media Planner. Yaniv previously worked at Mindshare on the Digital Planning team for Manulife and Tim Hortons. Yaniv brings a wealth of media expertise and strategy to the tag team.


About tag

tag is an award winning advertising and communications agency that has been helping brands realize their full potential since 1995. Agencies in the tag network include tag, tag franchise, tag enterprise and tag media. Each agency in the tag network is uniquely positioned and staffed with a fully integrated suite of disciplines offering expertise in advertising, communications, branding, marketing, promotions, digital, social media, franchise, B2C, B2B, media, public relations, strategy and communications planning. The agency is headquartered in Toronto, Ontario.



Matt Orlando
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Philips Logo, FCH Logo and Ricoh Logo

These brands achieved double digit growth by working with tag's truthology platform.

Sign up for our FREE truthology workshop and get on your way to achieving great results like these*

* free workshops offered to a limited number of qualified organizations