TORONTO (September 19, 2016) – Manchu WOK®, North America’s biggest franchisor in the Chinese Quick Service Restaurant (QSR) industry, partnered with tag franchise once again to re-launch “WOK of Fortune”; a promotional contest to create excitement around this iconic brand.
Due to the success of the 2015 Canada-wide “WOK of Fortune” contest, this year the contest has expanded to include the United States. Lucy Todish, Director of Marketing at Manchu WOK says, “The 2015 contest created a buzz around the Manchu WOK brand both at the store level and through social media. We’re extremely happy with the 2015 results and look forward to the outcome of the 2016 contest.”
With the purchase of any Manchu WOK meal, customers receive a game card containing a unique PIN code. Customers are then directed to the manchuwokoffortune.com microsite to enter for a chance to win daily prizes of a $100 pre-paid credit card along with the grand prize of $5,000.
Marisa Harris, Account Director at tag franchise said, “We are excited to partner with Manchu WOK on this promotional contest for a second time. After a successful 2015, we’re generating more excitement for the brand in both Canada and now the United States as well. We’re confident it will expand their brand awareness by attracting new customers, while driving incremental sales from loyal customers.”
The contest runs from August 22, 2016 to October 16, 2016, and is supported by in-store merchandising, radio, out-of-home, social and digital outreach.
About Manchu WOK®
Manchu WOK® (an MTY Group Company) is North America’s largest Chinese fast food franchise. With over 35 years’ experience, there are over 120 franchised locations across North America & International, providing consumers a fast and fresh dining experience every time.
For more information on Manchu WOK® visit: http://www.manchuwok.com
For more information on WOK of Fortune contest visit: http://manchuwokoffortune.com
For more information on MTY Group visit: http://mtygroup.com
About tag franchise
tag franchise is focused on results-oriented marketing communications for franchise companies. The agency offers the highest level of marketing expertise driven to elevate customer loyalty and continuous sales growth. http://www.tagfranchise.ca
For media requests or to schedule an interview please contact:
Chloe Lackman, Marketing Manager
905.940.1948 x 238
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