Swiss Natural, a Canadian leader in vitamins and supplements, has launched a mobile version of its Swiss Natural website. Developed by tag idea revolution, the site is accessible from any web-enabled smartphone and connects customers, wherever they may be, with the company’s wide range of natural supplements, including product info and descriptions to help consumers choose the right product for their desired health needs.
“Our primary goal was to connect with Swiss’ consumers whenever and wherever they are. The mobile site provides the key product info available on the main website, but in an easy, intuitive mobile version that will act as a partner to consumers, delivering answers and product info for a variety of health needs”, says tag Executive Vice President Gabi Armstrong. The mobile website has an intuitive approach that helps to demystify, empower, educate and mentor the consumer as well as create a unique user experience in this category.
“The objective was to have consumers explore our site and to let us help them understand and find the products they require” says Swiss Natural Senior Brand Manager Sabrina Caruso. “We wanted to engage consumers about our brand and our wide range of products spanning across a multitude of categories. I feel like we’ve achieved that with the mobile site”.
To link to the mobile site:
http://www.swissnatural.com
About tag idea revolution:
tag idea revolution is an integrated marketing communications agency, including advertising, communications and brand development. Using its truthology™ platform, tag generates revolutionary ideas driven by undeniable insights (the truth) to inspire groundbreaking creative thinking, spur change, overcome barriers, instigate reactions, and ultimately, produce compelling results.
About Swiss Natural®
Swiss Natural™ has been supplementing lives since 1965. They are a Canadian leader in vitamins, supplements, and minerals to help you make the most of each day. A passionate team of experts, who support people to lead healthier, more fulfilled lives by developing, manufacturing, and marketing natural health products of the highest quality. Swiss Natural® pillar brands include, Total One® Multi Vitamins, Probiotic Age®, Vegapure® and Microlactin®. For more information about Swiss Natural®, a division of Valeant Canada Consumer Products, visit:
Contacts:
Gabi Armstrong
Executive Vice President,
tag idea revolution
905 940 1948 X 221
gabi@idearevolution.ca