Shine open for business and becomes a tag member agency

 tag 10:07 am on January 14, 2015
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Toronto, ON (January 14, 2014) – Toronto-based PR and Content Development agency Shine officially launches led by industry mavens Emily Ward and Jess Hunichen. As part of its launch, Shine will also become a tag member agency providing strategic communications programs for tag’s client base including Kraft Canada Foodservice and Mary Brown’s Famous Chicken while also growing Shine’s proprietary clients, currently including brands such as Sol Cuisine and MadeGood Foods.

Matt Orlando, CEO of tag, is excited to be expanding the tag agency partner network, “Emily and Jess have been part of the tag team as consultants. We collectively saw an opportunity for us to further define our PR and content offerings while also empowering these women to establish their own stake in the industry.”

Since 1995, tag has been working with top tier brands including; Kraft, BMW, Philips and High Liner, fostering a reputation as a trusted partner rooted in intelligent strategy and creative solutions. Over the past 3 years, tag has aggressively grown their services through selective agency partnerships and acquisitions, including the adlib group in 2012 and the recent addition of 2Social.

“There is a huge opportunity in creating agency partnerships to drive mutual success,” says Matt Orlando. “tag selectively offers our member agencies complete immersion into the tag environment and culture. This provides them with the support and resources they need to grow and thrive. While a unique approach, we recognized the value in finding alternative ways to work as a collective.”


“It is an exciting step for us to launch the Shine brand and partner with tag,” says Emily Ward, Partner of Shine. “Jess and I share an approach to business that is founded in the strength of relationships. We truly enjoy being the voice of brands that we love and finding new and creative ways to establish connections with their target consumer.”

Read our full coverage in the links below:
PR in Canada

About Shine

Shine ( is a dynamic boutique PR and Content Strategy agency. Shine puts a spotlight on brands by communicating their message to strategic targets. Driven by Shine’s model of relationship development and third-party endorsement, brands thrive and benefit from the ongoing ripple effect of consumer awareness and advocacy.

About tag

tag ( is an integrated marketing communications agency, including advertising, communications and brand development. Using its truthology™ platform, tag generates revolutionary ideas driven by undeniable truths to inspire groundbreaking creative thinking, spur change, overcome barriers, instigate reactions, and ultimately, produce compelling results.

For further information or to coordinate an interview, please contact:
Jess Hunichen

Philips, First Choice Haircutters and Ricoh logos.

These brands achieved double digit growth by working with tag's truthology™ platform

Sign up for our FREE truthology workshop and get on your way to achieving great results like these*


Philips Logo, FCH Logo and Ricoh Logo

These brands achieved double digit growth by working with tag's truthology platform.

Sign up for our FREE truthology workshop and get on your way to achieving great results like these*

* free workshops offered to a limited number of qualified organizations