The Motorcycle & Moped Industry Council (MMIC) and Power Sport Services (PSS) have partnered with tag for a once in a lifetime opportunity to celebrate the beauty of Canada and 150 years of riding.
“Ride Canada!,” a campaign and web site developed by tag, aims to bring together the Canadian community of riders while celebrating our nation’s 150th birthday. The campaign asks riders to share photos of the most inspirational places they’ve ridden throughout the country; the photos will then be populated into a “motosaic” – a master collage featuring all riders’ images.
“No matter the demographic, riders share a common passion for life on two wheels; and, they enjoy sharing their rides and experiences,” says Gabi Armstrong, Executive VP at tag. “We want to bring riders and aspiring riders of all ages and genders together to celebrate not only their love of riding, but their pride and love of Canada.”
Jo-Anne Farquhar, Director of Communications for Power Sport Services, adds “The Ride Canada! campaign is a unique and exciting way to celebrate both Canadian riders and the beautiful landscapes of our country. By collecting and sharing memories from the riding community, we hope to inspire others to create experiences of their own.”
All participants will be entered for a chance to win a grand prize of $10,000 toward the purchase of their dream bike. Non-riders are also encouraged to participate.
The campaign will launch at the 2017 Motorcycle Shows across Canada, beginning in January, and will be supported by social, digital media, and PR. It will run throughout the riding season, to continue motivating riders to share their experiences and inspire others to ride.
About Power Sport Services
Power Sport Services (www.powersportservices.ca), is the owner and producer of “The Motorcycle Shows”. These seven motorcycle, and ATV shows are supported by the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV), two national non-profit industry associations whose members include the major manufacturers, distributors and retailers of motorcycles, ATV’s and side-by-sides in Canada.
Visitors are offered an exceptional opportunity to check out the newest bikes, ATV’s, scooters, gear and accessories direct from the manufacturers, factory reps and dealers. In addition, the show offers enthusiasts a wide variety of entertainment, seminars, celebrities and much more as major retailers and distributors feature every conceivable product and service of interest to new and experienced riders– all under one roof.
tag is an award winning advertising and communications agency that has been helping brands realize their full potential since 1995. Agencies in the tag network include tag, tag franchise, tag enterprise and tag media. Each agency in the tag network is uniquely positioned and staffed with a fully integrated suite of disciplines offering expertise in advertising, communications, branding, marketing, promotions, digital, social media, franchise, B2C, B2B, media, public relations, strategy and communications planning. The agency is headquartered in Toronto, Ontario.
For further information or to coordinate an interview, please contact:
Chloe Lackman, Marketing Manager, tag
905 940 1948 x 238
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