The Toronto Real Estate Board has begun a new campaign continuing to educate homebuyers on the benefits of working with a REALTOR®. The campaign, developed by tag idea revolution of Toronto, includes radio, online and outdoor advertising in the Greater Toronto Area. The two-phase campaign will launch this fall and continue through spring of 2014.
“Engaging a REALTOR® to help you find a home provides consumers the insight and expertise that just isn’t available otherwise. We are helping buyers understand that they deserve to have a professional working for their best interests”, said Gabi Armstrong, executive vice-president at tag. “This campaign will build on the success of our continued work with TREB, whose REALTOR members are committed to providing the best, professional service in the Greater Toronto area.”
A key insight, uncovered through tag’s proprietary truthology platform, drove the development of the campaign’s key message that buyers have the right to ask for a REALTOR’s commitment to their needs.
“They really turned it on its head. Truly, it was unexpected – but it now makes so much sense. I can’t believe we didn’t recognize this before. Asking the consumer to have a Buyer Representation Agreement signed as their right, rather than us previously suggesting that it is a legal obligation, changes everything. We are extremely pleased with, and enlightened by, this compelling, creative strategy.”
about tag idea revolution
tag idea revolution is an integrated marketing communications agency, including advertising, communications and brand development. Using its truthology™ platform, tag generates revolutionary ideas driven by undeniable insights (the truth) to inspire groundbreaking creative thinking, spur change, overcome barriers, instigate reactions, and ultimately, produce compelling results.
about Toronto Real Estate Board
The TORONTO REAL ESTATE BOARD is a not-for-profit corporation founded in 1920 and, as Canada’s largest real estate board, serves more than 34,000 licensed real estate Brokers and Salespersons in and about the Greater Toronto Area. TREB is the collective voice for both its commercial and residential REALTORS® and it’s mission is to be the primary professional resource providing, protecting and promoting the continuing real estate success of all its Members.
Sign up for our FREE truthology™ workshop and get on your way to achieving great results like these*