October 25, 2012: The campaign, developed by tag idea revolution of Toronto, communicates a key benefit of REALTOR® representation in helping homebuyers looking for their dream home, specifically, buyer registry.
Radio, on-line and strategic outdoor placements throughout the GTA will run during the Fall home buying season and digital support will continue through to the second campaign wave in spring 2013.
A key insight, uncovered through tag’s proprietary truthology platform, drove the development of the campaign’s key message that a home can find you.
“More and more, home buyers are understanding the importance of working with a professional REALTOR® to enhance the experience and results of their search for the right home. This campaign will build on the success of our continued work with TREB, and will help to convey how the home buying process is elevated with a good REALTOR® relationship.” says Gabi Armstrong, executive vice president of tag.
About tag idea revolution
tag idea revolution is an integrated marketing communications agency, including advertising, communications and brand development. Using its truthology platform, tag generates revolutionary ideas driven by undeniable insights (the truth) to inspire groundbreaking creative thinking, spur change, overcome barriers, instigate reactions, and ultimately, produce compelling results.
About Toronto Real Estate Board
The TORONTO REAL ESTATE BOARD is a not-for-profit corporation founded in 1920 and, as Canada’s largest real estate board, serves more than 34,000 licensed real estate Brokers and Salespersons in and about the Greater Toronto Area. TREB is the collective voice for both its commercial and residential REALTORS® and it’s mission is to be the primary professional resource providing, protecting and promoting the continuing real estate success of all its Members.
Executive Vice President,
tag idea revolution
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