TORONTO (April 30, 2018) – MR. SUB engaged tag to raise awareness of their newest commitment to providing protein options that come from animals raised without antibiotics (RWA).
In the Quick Service Restaurant (QSR) landscape, consumers are expecting high-quality ingredients more than ever. MR. SUB is devoted to making honest food prepared with care, in addition to having an unwavering commitment to ensuring consumers feel good about the food they consume. To further evidence that position, MR. SUB now prepares their subs with salami, ham, luncheon meat, and turkey that are all raised without antibiotics.
“MR.SUB offering meats raised without antibiotics really is a natural fit for the brand,” says Mike Genchi, Associate Creative Director at tag. “The RWA campaign provided us with a great opportunity to not only continue, but boost the narrative around MR.SUB’s honest approach to food and genuine commitment to their craft and customers.”
The RWA awareness campaign targets adults and embraces a younger demographic who pay close attention to the food they consume. Additionally, the campaign highlights MR. SUB’s top selling menu item – the Assorted Sub – that contains salami, Black Forest ham, and luncheon meat, all of which are now raised without antibiotics.
The campaign launched April 30 and will endure throughout the year, supported by radio, programmatic digital, in-store posters, and social media.
About MR. SUB
Originally founded in Toronto in 1968, MR.SUB is now Canada’s most iconic sandwich restaurant and has over 270 locations across Canada as well as internationally. Guests choose MR.SUB for the quality ingredients, variety of fresh toppings and sauces, and the ability to customize their sub to suit their individual tastes. With a wide range of taste combinations from the classics to new and innovative items, MR.SUB’s menu and personable service keep guests happy and make it the go-to restaurant for a delicious and honest on-the-go meal. A lot has changed since 1968 but one thing remains the same, MR.SUB’s commitment to their original concept of selling quality subs, making them fresh, and serving them fast. For more information visit http://www.mrsub.ca.
About tag
tag is an award winning advertising and communications agency that has been helping brands realize their full potential since 1995. Leveraging it’s proprietary truthology platform, tag uncovers the most important and compelling insight (the truth) that has the power to motivate a change in behaviour. The agency is uniquely positioned and staffed with a fully integrated suite of disciplines offering expertise in advertising, communications, brand strategy, promotions, digital, social media, media, public relations and communications planning in the Franchise, B2C and B2B sectors. The agency is headquartered in Toronto, Ontario.
http://www.tagagency.ca
For further information or to coordinate an interview, please contact:
Chloe Lackman
Marketing Manager, tag
905 940 1948 x 238
chloe@tagagency.ca