Toronto, ON – tag idea revolution has launched a new ad campaign for KV Custom Windows and Doors, an established leader in the window, door and patio door industry. The integrated campaign positions and differentiates KV Custom Windows and Doors by its dedication to artistry through craftsmanship and their ability to produce customized designs backed by knowledgeable, passionate and experienced professionals.
“My experience in developing, producing and completing both the brand development and campaign with tag was absolutely flawless,” says owner Kevin Lev. “The dedication and commitment I felt from everyone was second to none. For the first time in my business life, I felt like a supplier of mine was committed to my success as much as I was. tag completely got me.”
The goal of the communication is to create awareness of the KV brand with consumers in Ontario and distinguish KV in a market that’s flooded in a sea of sameness. “We felt like it was time for a manufacturer to lead the industry with a strong brand message instead of relying on the dealers who carry them”, says Fabio Orlando, Chief Creative Officer for tag. “Our truthology™ platform not only revealed what was important to consumers, but also showed that there is a general misunderstanding between dealer and manufacturer brands. It needed to be rectified and I was very impressed with KV’s first-to-market attitude.”
The campaign launches August 19th with :30 TV and radio spots, as well as online banners. Media was planned by tag media. The campaign runs through October 13th.
To view the TV spot: http://youtu.be/2xxL3vynSj4
About tag idea revolution:
tag idea revolution is an integrated marketing communications agency, including advertising, communications and brand development. Using its truthology™ platform, tag generates revolutionary ideas driven by undeniable insights (the truth) to inspire groundbreaking creative thinking, spur change, overcome barriers, instigate reactions, and ultimately, produce compelling results.
About KV Custom Windows & Doors:
With a commitment toward Canadian-made products and state-of-the-art automated systems, KV Custom Windows & Doors embodies the company’s mission statement: “People dedicated to truth and products and relationships.” KV Custom Windows & Doors has a loyal team of dealers across Ontario and offers strong marketing strategies, total custom flexibility in product design, and a full range of common options, accessories and a 100% commitment to after-sales service.