June 15, 2011 (Toronto) – tag idea revolution has launched a new consumer campaign for Honda Canada’s Power Equipment division. The campaign focuses on communicating the innovative technology features that set Honda Power Equipment above the competition with a fully integrated communication program including national TV, radio, direct, national dealer POS, print, online advertising and microsite.
The objective of the campaign was to carry a “pride of ownership” message across all platforms and deliver a “best-in class” comparison to a targeted demographic more likely to exemplify the performance and reliability attributes of Honda Power Equipment.
“Honda’s quality reputation speaks for itself but our campaign wanted to bring that quality message to those who live by a higher standard, one that would make them proud to own Honda’s Power Equipment products,” says
Gabi Armstrong, Executive Vice President, tag idea revolution.
The campaign was launched on March 1, 2011 and will run until August 31, 2011.
About tag idea revolution
tag idea revolution is an integrated marketing communications agency, including advertising, communications and brand development. tag has one clear, bold objective – to generate outstanding ideas and have the courage to execute them. tag’s commitment is to true, discipline-free sharing of ideas; ideas that inspire groundbreaking creative thinking to spur change, overcome barriers, instigate reactions, and ultimately, produce compelling results.
For over 50 years, Honda engines have carried a worldwide reputation for superior design, reliability and unsurpassed quality construction. As an innovator in engine and power equipment technology, Honda takes its responsibility to both its customers and the environment seriously.
Executive Vice President,
tag idea revolution
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