TORONTO (June 20, 2016) – Philips, in partnership with their creative and strategic agency tag, are on a mission to solve an age-old problem facing women; unwanted hair. “Feel Electric” is a campaign developed specifically to raise awareness of Philips’ female grooming products, while emphasizing the emotional benefits of switching to electric and providing a simple and invaluable solution to women everywhere.
It is said, that women spend up to 72 days of their lives and up to $10,000 on hair removal services.
“tag’s “Feel Electric” campaign aims to shake up conventional grooming routines by highlighting Philips female beauty products that offer increased convenience and visible results, that other hair removal routines can’t”
says Danica Wolch, Director of Client Services at tag. “Our strategy behind “Feel Electric” is to educate women about the exceptional grooming alternatives Philips provides. Alternatives, that are not only extremely convenient, but that provide smarter and more versatile solutions to grooming.”
“We’re excited about the work tag has created with the “Feel Electric” campaign, as it raises awareness of how the Philips’ brand can solve every-day female beauty challenges, while also highlighting the relatable, emotive benefits of using the breadth of our products,” adds Jennifer Ingram, Marketing Manager at Philips for Digital, Beauty & HSS.
The campaign runs nationally with print and digital media support until July 10.
For over 120 years our meaningful innovations have improved the quality of life for millions, creating a strong and trusted Philips brand with market access all over the world. In light of key global trends and challenges – e.g. the demand for affordable healthcare, the energy efficiency imperative, and people’s desire for personal well-being – we are confident in our chosen strategic direction.
tag is an award winning advertising and communications agency that has been helping brands realize their full potential since 1995. Agencies in the tag network include tag, tag franchise, tag enterprise and tag media. Each agency in the tag network is uniquely positioned and staffed with a fully integrated suite of disciplines offering expertise in advertising, communications, branding, marketing, promotions, digital, social media, franchise, B2C, B2B, media, public relations, strategy and communications planning. The agency is headquartered in Toronto, Ontario.
For further information or to coordinate an interview, please contact:
Danica Wolch, Director of Client Services
905 940 1948 x 203
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