Power Sport Services (PSS) and their creative and media agency, tag, have launched a new campaign for the 2017 Motorcycle Shows that embodies the undeniable feeling that riders share within the motorcycle community.
Most riding enthusiasts, regardless of age, gender, or socioeconomic status, share the same passion for riding. It’s a sentiment that tag leveraged for the core campaign message: passion doesn’t stop – not for winter, not for anything.
“The campaign reinforces that The Motorcycle Show is the sole destination for enthusiasts to get their fix during the cold, winter months. Even though your ride may be out of commission for the winter, you can satisfy your desire to ride by attending the shows,” says Ian Schwey, VP Executive Creative Director at tag.
National and geo-targeted digital, print, radio, and PR support the campaign in an effort to attract current enthusiasts and to spark interest with millennials and future riders.
“PSS is always looking for exciting and relatable ways to provide more value for consumers and exhibitors at the shows. We are excited to be working with tag again to inspire avid riders and new enthusiasts to feed their passion at the Motorcycle shows across Canada,” adds Jo-Anne Farquhar, Director of Communications for Power Sport Services.
Power Sport Services owns seven motorcycle & ATV shows across Canada featuring the newest motorcycle and ATV models from manufacturers and the latest in apparel, accessories and touring destinations. The first show commences in Calgary from January 6 – 8, 2017. Visit TheMotorcycleShows.ca for more information.
About Power Sport Services
Power Sport Services (www.powersportservices.ca), is the owner and producer of “The Motorcycle Shows”. These seven motorcycle, and ATV shows are supported by the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV), two national non-profit industry associations whose members include the major manufacturers, distributors and retailers of motorcycles, ATV’s and side-by-sides in Canada.
Visitors are offered an exceptional opportunity to check out the newest bikes, ATV’s, scooters, gear and accessories direct from the manufacturers, factory reps and dealers. In addition, the show offers enthusiasts a wide variety of entertainment, seminars, celebrities and much more as major retailers and distributors feature every conceivable product and service of interest to new and experienced riders– all under one roof.
tag is an award winning advertising and communications agency that has been helping brands realize their full potential since 1995. Agencies in the tag network include tag, tag franchise, tag enterprise and tag media. Each agency in the tag network is uniquely positioned and staffed with a fully integrated suite of disciplines offering expertise in advertising, communications, branding, marketing, promotions, digital, social media, franchise, B2C, B2B, media, public relations, strategy and communications planning. The agency is headquartered in Toronto, Ontario.
For further information or to coordinate an interview, please contact:
Chloe Lackman, Marketing Manager, tag
905 940 1948 x 238
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