The faceless approach of antiquated B2B marketing practices is no longer relevant. Because we understand that making business decisions is a very human, very emotional process, we strive to re-humanize B2B brands and present them in authentic and relatable ways, so that they connect with your audience and motivate actions that sustain growth.
B2B should be full of life!
tag’s proprietary brand ignition platform not only produces compelling, results-oriented campaigns for our clients, but drives how we do business altogether.
Our focus is exclusively B2B – which means the platform, the tools, the process and the expertise are all dedicated to the B2B channel. Our approach is quite simple, yet incredibly effective as we find the potential greatness in brands and deliver communication campaigns that are relevant, sustainable and produce results.
Our 3 stage brand ignition model works like this:
Fuel:
By diving deep into the heart of your brand as well as those of your competitors, we uncover and explore the transformational opportunities that can set your brand apart. We tap into the energy that brings brands to life and defines their purpose in the most powerful way. This not only drives all marketing initiatives but drives every experience connected the brand (internal and external).
Spark:
Human insight ignites the most compelling communications strategies. Once your brand purpose is in place, we use it as the foundation in creating the most compelling and relevant marcomm solutions, including content, contact and creative strategies.
Fire:
This final stage channels the passion to execute in a way that effectively engages on a human level and involves development, execution and measurement – which we do masterfully. Because, after all, what good is intelligent, insightful thinking and planning if you cannot execute the plan!
tag enterprise has filled a very apparent void in the B2B channel in providing true, dedicated resources within the B2B realm.
If you’re longing to bring your B2B brand to life, then we’re ready for you.