March 21, 2012 (Toronto) – tag has been hired by Regis Corporation to handle media strategy, planning and purchasing for its Beauty Supply Outlet brand.
“We look forward to working with BSO on a number of fronts – insights, strategy and engagement opportunities – to strengthen the brand.” says Matt Orlando, President, tag, “BSO has immense brand equity in the category and has a strong franchise group to support all brand efforts. Our goal is to leverage that and push the brand forward.”
tag was awarded the business after a competitive review of several media agencies. Planning is currently under way with the first execution scheduled for September 2012.
About tag idea revolution
tag idea revolution believes in utilizing the power media and media partnerships to promote consumer engagement and to support communication strategies. Although awareness is important in maintaining top-of-mind consideration, meaningful engagement with core consumers has the power to move brands forward, to shift behaviour and to increase sales in the short- and long-term.
About Beauty Supply Outlet
The Beauty Supply Outlet, owned by Regis Corporation (Minneapolis), is a one-stop beauty product supply store chain that carries professional salon products and appliances for hair and beauty needs. BSO operates 37 franchised stores in Ontario and carries over 92 professional product lines are offered including Matrix, Redken, Farouk/CHI, Paul Mitchell, OPI, etc.
tag idea revolution
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