April 10, 2011 (Toronto) – tag idea revolution launched the second phase of a national initiative for First Choice Haircutters. BE THE FACE of First Choice Haircutters, is an exciting contest in search of 10 finalists that could appear in the 2013 advertising campaign for First Choice Haircutters. Public voting is now open online at http://www.BeTheFaceofFCH.com
“We’re overwhelmed with the amount of entries and the overall success of this program to date. It represents a meaningful, engaged connection between the FCH brand and a wide consumer base,” says Matt Orlando, President, tag idea revolution.
The panel of judges, including FCH brand director Athena Kalkanis, designer Wayne Clarke, fashion stylist Rachel Matthews Burton and talent manager Jeffrey Kolsrud, were extremely busy in March selecting the top submissions by independent voting.
Contest voting closes in May 2012 and the 10 winning “Be The Face” candidates will be announced in June 2012 on BeTheFaceofFCH.com, FirstChoice.com, Style-Profile.com and Facebook.com/FirstChoice.
The 10 grand prize winners will be flown to New York City. During 3 days in the Big Apple, winners will receive a hair makeover, professional model training and have a photo session with a fashion photographer.
The campaign will continue to be supported by a national TV campaign, online and social advertising.
About tag idea revolution
tag idea revolution is an integrated marketing communications agency, including advertising, communications and brand development. tag has one clear, bold objective – to generate outstanding ideas and have the courage to execute them. tag’s commitment is to true, discipline-free sharing of ideas; ideas that inspire groundbreaking creative thinking to spur change, overcome barriers, instigate reactions, and ultimately, produce compelling results.
About First Choice Haircutters
A division of Regis Corporation, First Choice Haircutters has over 445 locations throughout Canada and the U.S. First Choice Haircutters is an affordable, full-service hair salon that serves men, women and families looking for quality, convenience and value. Services include haircuts, colour, highlights and waxing with appointment-free convenience. First Choice Haircutters ensures every stylist is continually trained in the latest techniques through an annual Education and Training program that covers haircuts, colours, styles and customer service. To find out more about First Choice Haircutters, visit FirstChoice.com or Style-Profile.com. Like First Choice Haircutters at Facebook.com/FirstChoice, follow @FirstChoiceHair on Twitter and subscribe to YouTube.com/FirstChoiceHair.
Agency Relations Director,
tag idea revolution
905 940 1948 X 224
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